Like many of you, I grew up believing that Sharing is Caring however it’s only since the recession have I seen us really embrace this value. Tina Mashaalahi, co-founder of kweekweek, underline this at the at KweekWeek’s Shared Economy Tech Conference in Canary Wharf, which brought people such as Lily Cole of, Eze Vidra of Google Campus, Christopher, and Lukeziz of Airbnb to mention a few, to discuss the future of the shared/ gifting economy and how this phenomenon is changing the way we are doing business and using our personal asset, goods and skills to make a living.

The Sharing Economy is being driven by both consumer demand and businesses appetite for more sustainable growth, it is allowing us to turn every aspect of life into a business, its allowing everyone to be an entrepreneur and thanks to the fast growing network tech space, we can now connect and collaborate in ways that we didn’t think would ever be possible. Sharing can include swapping belongings, buying and selling second-hand goods, borrowing or lending items, group buying, renting space or being part of a club – such as a car club and the People Who Share shows that almost two thirds of adults in the UK are already part of the so-called Sharing Economy, with a further 28 per cent saying they would consider being part of it.

At present, 15 million tonnes of food are wasted” says Benita Matofska from The People Who Share. There is no reason why this food couldn’t be shared with those in food poverty and Fare Share has so far insured that surplus food goes to those most in need – last year 10 million meals were delivered to people living in food poverty from food that was diverted away from landfill. M&S believes unwanted clothes should be put to good use, not just thrown out. It is therefore asking its customers to shwop – give an unwanted piece of clothing every time they buy a new on and all of this is possible because of technology. Smart phones, social networks and real-time platforms create the efficiency and social glue to swap, trade, gift or share ‘left-over’ assets in ways that can enhance all aspects of our daily lives.

The host of the Shared Future Conference is a newcomer. Their business model is simple and straight forward. You have an event, an offer or an experience that you want your target market to know about. Rather than sending out hundreds of emails, the KweekWeek platform will allow you to list your event or experience and pump it out to their database, allowing orgnaisers to reach out and create a follower base whilst monetizing in the most efficient way. “Event management and driving footfall use to be a huge task that was time consuming and stressful. Thanks to KweekWeek, we have made all of this as easy and problem free as possible. Also, by sharing our network, we help users to either reach out and find your audience or, the other way around, allow people to find out what is happening in their local area, whether that is business or leisure; it’s a win-win with both parties interest at heart” said Mehdi Nayebi, co-founder of kweekweek.

The Sharing Economy is about the efficient use of resources, about saving and making money in a new way and about a move away from ownership to the access of shared goods and services. What makes me excited is that the Sharing Economy Movement is opening up lots of new possibilities and as the conference emphasised, it’s only the beginning and it’s here to stay! It is time to start caring about sharing.

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