When I wrote Daisy I started toying with the idea of a daisy and a blue butterfly. My lead character Daisy is bandaged from head to toe due to EB, so it made sense to bandage a daisy from head to toe. EB children are called butterfly children therefore I wanted a butterfly in the poster especially as in the original screenplay a blue butterfly lead Stinky to Daisy and then continued to lead him throughout the film and then to top it all off, both my lead characters were meant to have blue eyes therefore blue was to always play a major part in the film, but of course, as with all things in life, evolution is inevitable.
My wonderful Production Designer Danae Hatzaki picked up a paper and pencil and started drawing my thoughts, then came the coloured pencils, then came the paints, then the photos and then, somehow, the first poster was born. We took it to our dear friend to play around with the picture on her computer as we needed it to have a bit of computer graphics in it to be worthy to be on the cover of to the investor package. To be honest I loved it! They both captured what I had wanted so I was satisfied and never thought about the poster again. i was just happy to be finally making Daisy.
I was always going to be happy with whatever I got, as Daisy was a low budget short film, however I am over the moon with where the poster is now. I really lucked out! I happen to have friends in the right places, who believed in the screenplay, the story and what I were trying to achieve with Daisy and due to their belief, you know who you are, they introduced me and persuaded Richard Morrison at The Morrison Studio to have a look at Daisy and I will be forever grateful for them doing so!!!!
Richard took my original idea and turned our low budget poster into something beautiful. My vision was born. The story now truly was about the daisy and the blue butterfly. I was going to keep the poster this way, however as I said, evolution is inevitable. The locked picture was extremely different to the screenplay that I had written. The daisy that featured in the screenplay, never is seen in the final cut and there is no blue butterfly, therefore Dean Wares went back to the drawing board and starting conjuring up a new concept that would reflect the film that we had created.
Dean took the stills that our amazingly talented stills photographer Gareth Gatrell had captured and turned them into what you see below. There is really nothing else to say. I am speechless at what my team has achieved. Evolution of Daisy has nearly come to an end and sadness seems to be creeping into my life as we are at the final stages however at the same time I am filled with joy by what we have achieved and created. I think the poster says it all!!! Daisy is something truly special and I will be forever grateful to everyone who jumped onboard and made it breathtaking.